What you will learn from this article:
- What is SEO?
- Types of SEO
- Necessity of SEO
- How to start SEO?
Search engine optimization, or SEO, is a method by
which a website or webpage attempts to appear first in the search results
list of search engine users or search engines. Although SEO first officially
began in 1997, its importance has increased since 2001.
Types
of SEO:
The purpose of SEO is to bring a site to the first
page of Google or search engines by focusing on the relevance of the content and
the technical aspects of the website. And these tasks can be done in several
ways. For example: On-page SEO, Off-page SEO, Technical SEO, Local SEO, etc.
On-page
SEO:
Any work done on the back end of a website or
related to the coding of the website is called on-page SEO. For example:
setting meta titles, setting titles, keyword optimization, image optimization,
etc.
Off-page
SEO:
Off-page optimization is the process of optimizing a
site by doing things outside the website. For example: creating backlinks,
forum posting, social bookmarking, driving traffic to the website through
social media, etc.
Technical
SEO:
All those things that help optimize a specific
website through direct indexing or web crawling with search engines. For
example: Robots.txt, canonicalization, etc.
Local
SEO:
Local SEO includes the techniques used to optimize a
local website to get it to the first page of search engine results. In the case
of local SEO, we are optimizing by targeting specific consumers or users in a
specific area or region.
We see several other types of SEO based on the type
of use we are working with. For example:
1. White Hat SEO: White Hat SEO is all the work that improves the ranking of a website in search engine results and is optimized by following all the search engine's terms and conditions.
2.
Black Hat SEO: Black Hat SEO is the use of some
unethical techniques that go beyond the search engine's guidelines and are used
to get a website ranked higher. These unethical techniques do not provide any
solution for the searcher and often lead to penalties from the search engines.
Black hat techniques include keyword stuffing, cloaking, creating doorway
pages, using hidden text, link farms, and private link networks.
3.
Gray Hat SEO: SEO techniques that follow both White
Hat SEO and Black Hat SEO and are optimized. In the case of Gray Hat SEO, a website
may also face penalties from search engines. For example: creating paid links,
domain grabbing, spammy content, etc.
Why
is SEO necessary?
In the current era of globalization, the demand for
SEO is increasing rapidly due to the widespread expansion of marketing. We can
also call SEO a digital marketing strategy. Because every day, numerous
visitors turn to search engines to find answers to their desired questions or
problems. And for this reason, bringing a particular website to the first page
of search engine results through SEO can have a huge impact on the services or
sales of that organization. The reasons why SEO is important are briefly
discussed below.
1. Through on-page SEO, the website can be made easy
and beautiful for users.
2. Without spending any money, a large number of
visitors or users can be reached in a short time.
3. The branding of the company can be created.
4. Long-term profits can be achieved through SEO.
5. The social status of the business increases.
6. It is possible to survive in the competition.
7. Visitor or client information can be collected.
8. Above all, it can help in getting rankings in
search engines.
How
to start SEO?
Keyword
Research:
What a visitor or website user writes and searches
for information in a search engine is a keyword. Therefore, using the right
keywords is very important. The first step in optimizing any article in search
engines is keyword research. This will bring visitors to any website quickly.
Content
Writing:
The next step in SEO is writing quality content. You
have to write quality content in accordance with the keywords. So while writing
content, you have to finish writing by placing keywords beautifully and fluently.
As a result, your content will get more importance from the search engine, and
your desired site will be shown in the search results in web searches.
Search Engine Results Page:
When a user searches by typing something, the
results that are shown on the search engine results page are called search
engine results. These results do not come to the search engine results page
through any paid or advertising, but only through SEO. Therefore, while doing
SEO, the optimization plan should be planned keeping the search engine results
page in mind.
Domain
Authority:
Domain Authority is determined through a score,
which can be between 1-100. Through this, the ability of any website to rank in
search engines is estimated. That is, the higher the domain authority score of
a website, the more likely it is to appear in search engine results.
Therefore, sufficient importance should be given to domain authority at the
beginning of SEO.
Page
Rank:
Page rank is a feature of search engines that is
used to measure the authority of a webpage. As soon as any visitor or search
engine user enters a search, search engines collect information and rank the
webpage according to its importance, considering the quality of various
webpages. Therefore, page rank should be considered very seriously before
starting SEO.
HTML
Title Tag and Meta Tag:
The first task of on-page SEO is to use the HTML
title tag. This tag is used to write the main title of the coding for a
website. A complete webpage begins with its correct use. This is an important
task for SEO. The meta tag is a brief summary of the content created for
the website, through which search engines and visitors can understand what
content the website is based on. Among the notable things involved in the meta
tag are the description of the website or blog, the keywords of the site or a
brief description of the purpose of the blog, etc.
Backlink:
Backlink is basically a part of off-page
optimization. When someone else publishes an article with a link to your site
on their website or somehow links to any content on your website on their site,
it is called a backlink. Backlinks have a lot of contributions behind the
ranking of the website. We usually see two types of backlinks: dofollow and
nofollow.
Thank you for taking the time to explore this article on SEO—its types, necessity, and process. I hope it added value to your understanding and helps you in your digital journey. Your support means everything to me!
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Until next time,
Stay curious, stay optimized!
Warm regards,
Team Adwavebd