How to Start an Email Marketing Campaign Step by Step?
Why Start an Email Marketing Campaign?
Many businesses in
Bangladesh now rely on Facebook or Ads. But—
If you want to build
your own loyal customer base,
then starting an Email
Marketing Campaign is very important.
Step-by-Step Email Marketing Campaign Guide
01. Determine your Goal
First decide—
What is the purpose of
your campaign?
- Increase website
traffic
- Increase
subscriber engagement
Example:
“I will bring in 500
new customers this month from email campaigns”
02. Choose the right Email Marketing Tool
Popular tools for
beginners:
Mailchimp (Free plan
available)
GetResponse
ConvertKit
Tip: Start with a free
tool first
03. Create an Email List (the most important step)
Never buy an email list
·
Website signup
form
·
Facebook page
lead form
·
Collect emails
with free offers (ebook, discount)
Example:
“Email to get 10%
discount”
Not all subscribers are
the same—
Divide them into:
New subscribers
Existing customers
Interested but not
buying
This makes it easy to send targeted emails
05. Create engaging email content Do
The structure of an
effective email:
·
Subject Line → eye-catching
·
Opening Line → attention grab
·
Main Content → clear &
value-driven
·
CTA (Call to
Action) → ask to take action
Example CTA:
“Buy Now”, “Register
Today”
06. Use a Beautiful and Mobile-Friendly Design
70%+ people view emails
on mobile
·
Simple layout
·
Large font
·
Clear button
07. Determine the right time to send the campaign
Best practice:
Tuesday – Thursday
10 am – 1 pm
But test according to
your audience
08. Send the campaign and analyze the performance
Important metrics to
measure:
·
Open Rate
·
Click Rate
·
Conversion Rate
Example:
Sent 1000 emails
300 opened
50 clicks
Create 2 versions of
the same email—
·
Different
subject line
·
Different CTA
See which one works
more
10. Set up Automation
Once set up, it will
work automatically—
·
Welcome email
·
Abandoned cart
email
·
Follow-up email
It saves time +
increases sales
Practical Example (Bangladeshi Business)
Let's say you run an
online clothing business—
Campaign Plan:
Offer: “Eid Special 20%
Discount”
Audience: Previous
buyers
Email Subject: “Grab
the Eid Offer before it ends!”
CTA: “Shop Now”
Result:
Repeat customer
increase + sales boost
Avoid Common Mistakes
Sending too many emails
Spammy subject line
No clear CTA
Poor design
Remember: Building
trust is the main goal
Pro Tips for Success
·
Maintain
consistency
·
Take a
value-first approach (don't just sell)
·
Use storytelling
·
Get customer
feedback
Conclusion
Starting an email
marketing campaign is not difficult—
You just have to follow
the right strategy.
Start small today,
This will be the
biggest asset of your business in the future.
If you want to setup an
Email Campaign for your Business, then follow Adwavebd and stay with us for
more practical guides.